Art & Culture Art/Culture/Literature

Asif Kamal: Eying Global Market with Multi-pronged approach to promote South-Asian art forms

South Asian including Indian art is known for its rich heritage and depth of aesthetics, and there is a person who is out to popularize and promote it worldwide. His Name is Asif Kamal, who is a young Indian-origin Dubai-based businessman. He has launched multiple platforms to take South-Asian art to the global level.

Asif’s first art venture was an Art gallery named Alturaash. Alturaash is an Arabic word that translates into ‘Heritage’ in English. It is a leading international art dealership advisory service and represents several artists of Modern and Contemporary Art. Its main focus is the promotion of South Asian Art to a multicultural global audience. The gallery also provides a modern and convenient platform for artists to showcase their creative best. The art gallery is located next to the Kiran Nadar Museum of Art in DLF South Court Mall in the Saket area of Delhi.

After setting up this state-of-the-art facility for artists his next step was –the launch of an art fund called ‘Alturaash Art Fund’ with an investment of Rs. 500 crore, in the year 2014 to provide loan against Indian Modern and Contemporary Artwork. It is the only NBFC to provide a loan against Indian Art.

He didn’t stop here; understanding the importance and imminent necessity to amalgamate art with the technology he launched an e-com venture called, which is a technology driven marketplace for a limited-edition and signed artworks. It teams up with dynamic local artists to produce limited edition artworks that are signed framed and then deliver to your doorstep. The vision behind this venture was to expand access to contemporary art and support local artist communities and democratize the process of procurement.

His next venture named as Alturaash Auction. It is an auction platform for South Asian Modern and Contemporary Fine Art & Artefacts. Based in Dubai this platform provides buyers and sellers the flexibility to buy and consign art from any corner of the world with Zero Buyers’s Premium Policy. The firm’s serious intent is to provide a transparent platform for the global audience to invest in Indian Art.

And moving a step ahead his recent venture MAA or Modern Art Advisory is a leading boutique investment service for art, which offers its services for clients across the globe. Asif believes that art is a product that can be transformed into an advantage or profit-making business. MAA assists investors in doing so. With MAA company is trying to build transparent infrastructure for investors to invest in Indian Art and Artifacts.

One must know about the man who is giving his all-out efforts to promote the Art in such a huge way. Asif Kamal comes from a humble background from the Supaul district of Bihar. He was born n 10th October 1989 in a lower-middle-class family. His father was postmaster in the village post office but later shifted to Saudi Arabia to afford a decent upbringing for his children. He studied in the village school till 8th grade then the family shifted to Darbhanga district where he completed his 10th grade. But as the family was struggling financially he started working part-time t give support. He worked as a sales representative in companies like Shoppers’ Stop and Hutch (Now Vodafone) on a nominal salary.

Asif is a far-sighted person; he is exemplary in planning and execution of his aims. His struggles have made him a fighter and survivor. He launched his first business when he was just 20 years old and made it successful with his sheer determination. During his initial days of college, he inclined towards arts. After successfully establishing himself as an ace businessman, he dived into the ocean of his passion, which is Art. He is dedicatedly giving his complete efforts to popularize South Asian Art and eyeing the global market as a businessman.


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