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Flipkart reaches hyperlocal market room with delivery in just 90 minutes

Flipkart said its hyperlocal operation, called Flipkart Quick, would also sell mobile phones and stationery products, moving a bit further than current fast-delivery companies, which primarily provide only grocery stores.
Varsha Sahoo

Flipkart said it plans to provide 90-minute delivery for food and home products on 28 July, Tuesday, as the Walmart-owned online retailer goes head-to-head with Amazon.com Inc ina key expansion e-commerce segment.

It said its hyperlocal operation, called Flipkart quick, would also sell mobile phones and stationery products, moving a bit further than current fast-delivery companies, which primarily provide only grocery stores. Flipkart Quick will launch at select Bengaluru sites, the company said, without mentioning a start date.

The new service is placing Flipkart more directly in line with Amazon and Alibaba-backed BigBasket, both of which offer quick grocery delivery. Bengaluru-based Flipkart will now step upstart JioMart, sponsored by Asia’s richest businessman, Mukesh Ambani, against a grocery delivery too.

Google-backed Dunzo and Naspers-backed Swiggy both provide grocery delivery in India and the service may be profitable for businesses during the COVID-19 pandemic, which lets more Indians order important products such as online grocery stores.

“Halfway through the pandemic year, supply chains have radically changed,” Flipkart said in a tweet. “The hyperlocal group, recognized to many for being a luxury, has now emerged as an important long-term utility for the region.”

Last week Flipkart announced it had bought Walmart’s local-cash-and-carry company in an attempt to improve its mom-and-pop-stores wholesale offerings.

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