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Journalism: A digitally dependent model?

Journalism is a long-established profession prevalent in society within the overwhelming majority of the world. The increase of social media over the last ten years has seen a big influence on the way during which news is reported and digested by all parties within journalism with traditional journalists taking over a nascent role of utilising social media for fundamental reasons of delivering quick content and to market their work.
|| Bhoomika Mohan

The rise of social media has many of us believing that journalism is slowly dwindling. As our social media networks still expand and become more accessible to people from everywhere around the planet , many question whether traditional journalism is slowly dying.

According to the event of ‘online newsroom policy’, despite the many influences of technology in revolutionising the way news passes through the newsroom, the traditional routines, standards, and other cultural components of a specific newsroom dictate the company’s policies in almost precisely the same way as they used to do decades ago.

Social Media within the recent years has completely changed the course of journalism. There are various news-specific applications which one can browse & read while on the go. Not only the applications, but also social media platforms like Twitter, Facebook & Instagram, on which news spreads like fire, are a fast on-the-go reads that the user finds lucrative. 

Reading the news is growing in popularity among the younger generation, thanks to the information-sharing capabilities and accessibility on all electronic devices.

Rumours are quick to spread on such platforms resulting in misinformation. The competition is hard online and news portals want to be after one another due to cut throat competition. This might cause spread of wrong information and adversely affect the society. Even a little incident is often blown out of proportion. It doesn’t even take a second for a news to travel viral and reach thousands of individuals. 

There are benefits that the naysayers don’t recognise. Social media may be a platform that reaches a huge audience, an audience that engages in interactions fueled by the news itself. 

The truth is that news is passed around faster than ever before, and that we participate in immediate information sharing. 

Consumers are satisfied by the moment gratification and straightforward access of digital news. The knowledge is delivered k in a format where the reader is offered recommendations of related articles.

A journalist has several obligations engraved in their professional identity. This includes the rules to be followed that are integral to their success within the sector and writing the target truth. It is supported by a necessity to use predominantly qualitative subjects in their writing, while showing reference to the audience.

The method by which we acquire news will still evolve, but our interest within the stories will never change. As journalists and consumers, we must simply embrace the inevitable truth that our modes of data distribution change in accordance to our needs.

The online newspapers follow the alternatives of interactivity, rapidity and selectivity, with users having the ability to pick their favorite topics through the help of hyperlinks or newsletters. This way, newspapers open an ongoing channel between them and readers, which allows a live flow in conversations and in opportunities to offer feedback to stories. This creates the basis of personalised journalism.

While online journalism is developing into an internet practice adopted by all newspapers, the concept of interactivity is arising naturally from the news industry. This quality of latest media platforms promotes the endorsement of a two-way communication model, challenging the normal practices of journalism that support one-way communication. This contemporary journalism allows its readers to participate actively within the production of stories and allows the sending of their personalised feedback to key writers from the industry.

The struggle is within the business model. Good journalists reasonably expect pays that’s commensurate with the responsibilities of the work. They’re going to become computer programmers or doctors otherwise. The struggle is to pay them, and generally, to form journalism profitable enough at every level, taking from reporter to CEO and stockholder.

The art of journalism and therefore the discourse that it sparks among people will never leave of favor. Our platforms may change and therefore how we convey stories may change, but journalism itself will always carry an equivalent level of importance. Strong journalists learn to adapt to societal changes while continuing to supply the daily news in people’s lives.

The power for the industry to fund its own endeavors, however, grows evermore desperate. It can’t be killed entirely without the death of democracy itself.

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